Job Description:

In this role, you will: 

• Report to the General Manager and collaborate cross functionally with sales, product owners, and customer success team members to deliver consistent messaging and branding across all activities and departments.
• Develop a marketing strategy to support the overall growth goals of the business.
• Work with the marketing team to execute inbound and outbound marketing tactics to propel the strategy forward.
• Create and maintain foundational marketing insights like customer personas, buyer journeys, competitive battle cards, and case studies.
• Utilize marketing data and insights to solve business problems and define key opportunities in the education industry.
• Measure and report performance of all marketing campaigns and progress towards goals (ROI and KPIs). Develop a plan for continuous improvement.
• Manage the marketing team including assigning SMART goals and implementing a coaching plan to develop leaders.

We’re looking for people who have:

• Bachelor’s degree in marketing or business required; graduate degree a plus. Equivalent education and experience will be considered.
• Minimum of 5-years’ experience in marketing or a related field, b2b marketing is required.
• Critical thinking, analytical and strategic problem-solving skills as well as expertise in buyer persona, market research, cookie tracking, paid search.
• Strong writing, proofing and editing skills
• Ability to learn and teach others how to use new technologies
• Extremely strong communication and organizational skills
• High energy, a positive attitude, and an ability to take initiative and problem solve
• Advanced skills in Microsoft Word, Excel, PowerPoint, and Outlook
• Knowledge of CRM systems, especially HubSpot, is a plus
• Experience with Word press, Marketo or other marketing automation experience a plus.