Increased Revenue
In these cash strapped times, the instinct is to exercise caution;
carriers are interested in deploying services, but only in markets
ready to pay for them, and only if the return on investment will
be quick. With messaging becoming increasingly popular, and lifestyle
changes leading to increased mobility and more flexible working
practices, unified communications represents an excellent opportunity
for service providers to increase their average revenue per user
(ARPU).
Increased ARPU:
Enhanced calling services increase carrier average
minutes-of-use (MOU), while unified communications and sophisticated
Web conferencing increase ARPU.
Decreased Churn:
By bundling unified communications applications
into their product mix, service providers meet the finicky requirements
of today's sophisticated user and experience improved customer
allegiance.
Lower Costs:
Deploying GoSolutions enhanced service applications
require no capital expense. Service providers have the luxury to
test-market these services in a potential sector without investing
in high-overhead equipment and are free to commit only to the products
that stick.